Google Ads Rolls Out Generative AI Features Performance Max
Google Ads Rolls Out Generative AI Features Performance Max Google uses AI in Performance Max to help marketers create customized ads on a large scale.
Highlights
- Google’s Performance Max ad platform is getting generative AI features.
- Marketers can now make and alter advertising text and graphics.
- Google wants to ensure the safe usage of AI while simplifying the process of creating ads.
Google’s Performance Max advertising tool now includes extra generative AI features.
The new features are now in beta and available to all US advertisers. With these features, you can use AI to create and expand text and picture assets for your ads.
In 2021, Google introduced Performance Max. It uses AI and includes search, YouTube, display, and other Google inventories.Â
The software uses AI to create assets and analyze performance data for better advertising.
Google Ads Rolls Out Generative AI Features Performance Max How Will Generative AI Help?
In a recent blog post, PN, a Group Product Manager, said the new tools will help allies make content.
To reach customers on Google, we need to provide high-quality assets. Having a variety of assets is crucial for a successful Performance Max campaign.
 Naresh said it’s hard to make and grow assets for a campaign that reaches many channels.
The AI will create unique text and images for each company, based on the prompt. Google allows advertisers to review and change their materials before publishing them.
More Creative Control
The platform will improve current and new content by using AI to edit images and create assets.Â
Google said one agency tested various winter backgrounds for client product photos.
If marketers are starting fresh, they can use AI to create initial ideas. Those with existing assets can use AI to come up with different versions.
 Every image produced by AI will have a clear watermark identifying it as such.
Ensuring Responsible AI Use Google Ads Rolls Out Generative AI Features Performance Max
Google’s generative AI adheres to internal principles to prevent policy-violating or insensitive creatives.
 In the past, policies were exact by humans to make sure people followed them.
Google has now included generative AI in its marketing solutions. This addition is at Marketing Live.
 The features make it easier for all sizes of Performance Max campaigns to produce and create.
The generative AI beta is only in the United States, but it’s expected to expand by the end of 2023.
Related Posts:
